AWS for Startups
The founding architecture that gets you to launch — and to scale.
RhinoSource is the senior architect early-stage companies bring in to lay their cloud and data foundations right the first time. You get Fortune 500-grade architecture at startup speed and cost — and several of the ventures we've architected have gone on to be acquired.
What we do
Founding cloud & data architecture
greenfield AWS platforms designed to scale from day one
AWS platform design
compute, storage, networking, security, Infrastructure-as-Code and CI/CD
IoT & edge architectures
reliable device-to-cloud telemetry, from sensors and gateways to edge compute
Scalable data stores
Cassandra, Amazon Keyspaces and Snowflake sized to your growth curve
Production readiness & DevOps
release management, monitoring, and the operational muscle to go live
AWS cost optimization (FinOps)
right-size compute, storage and data warehousing before the bill hurts
Ventures we've helped build
DropWater
the AWS + edge (Jetson Nano) platform behind smart water-dispensing kiosks
Cy4Data Labs
founding Cassandra/AWS data architect for a data-security startup
Tank Patrol
a scalable AWS IoT platform for propane-tank monitoring
Social Parent / Juggle Labs
the full AWS + Cassandra data platform behind a social mobile app
Netpulse (acquired by EGYM) and iControl (acquired by Alarm.com)
architecture that scaled to acquisition
1047 Games
enterprise AWS cost optimization for the studio behind Splitgate
Trusted by
Plus many more, across telecom, retail, financial services, government and industrial IoT.
Why RhinoSource
Early-stage speed shouldn't mean architecture you'll have to rip out at Series B. We build startup platforms with the same rigor we bring to Fortune 500 systems — so they hold up when you succeed.
Related case studies
Engagements in this practice — the problems, and what we did about them.

Netpulse
Netpulse Fitness IoT AWS Cloud Platform/Data Architecture Optimization and BI Reporting
Brought in by the COO to fix system performance and stability problems frustrating customers, RhinoSource overhauled Netpulse's AWS infrastructure, rebuilt legacy MySQL on cached MariaDB clusters for an order-of-magnitude query gain, and migrated MongoDB to DataStax Cassandra and Spark.

Social Parent / Juggle Labs
Social Parent Juggle Labs Social Networking Mobile App Cassandra Architecture
RhinoSource architected, deployed and managed the AWS-based data infrastructure behind SocialParent and Juggle — DataStax Enterprise Cassandra clusters across development, QA and production — and supported Hive development for analysis.
From the blog
- The AWS Decisions That Get Expensive Later
A founder's checklist of the AWS architecture decisions that are cheap to make early and painful to retrofit — from account structure and tagging to data store choice and storage lifecycle.


